Exercise:
Investigative Exercise 8 - Current Awareness Post
I watched both of the suggested Youtube videos and found them great food for
thought.
I was particularly fascinated by the first one, "Eli
Pariser- Beware online "filter bubbles".
I think most of us are regularly surprised by the presumptuous fashion in which
our computers behave whilst we use our search engines. I remember receiving
advertising prompts from on-line accommodation companies for destinations
I had previously booked to go to, for years after I had returned from those
same places.
Eli Pariser is similarly alarmed about how many search
engine companies are tailoring
individual search results via invisible algorithmic
editing.
He spoke and showed examples of how two friends of his,
had both "googled" the word,
"Egypt" and received vastly different
results.
He warned that "invisible algorithmic editing of the
web" may "limit our exposure to new information and narrow our
outlook."
He quoted that Google used 57 different signals from each
individual, to determine what search results it would tailor for them. Some of
these signals included the type of computer you used, the browser chosen, and
the location you were in.
Eli is concerned that "the internet is showing us
what it thinks we need to see, and not necessarily what we need to see".
He recognises a major shift in how information is flowing
online nowadays. He sees "a struggle developing between our future
aspirational selves and our more impulsive present selves".
Eli made a final plea to those in charge of these massive
internet companies to allow individuals more of a say and some control in
determining what gets through our filters,
because "we really need the internet to be that
thing that we all dreamed of it being. We need it to connect us all together,
we need it to introduce us to new ideas and new people and different
perspectives, and not leave us isolated in a web of one"!!!
Really interesting and incisive talk which gets all of us thinking!!